Benefit Boi-ing Hydrating Concealer Is Your Dry Under-Eye Area’s BFF

So much yes!

I’m not even really a concealer person anymore, since everything concealer-y adds, like, 1,000 years to my face (FOR SERIOUS!). It’s that dry under-eye area, man. So, so tricky… But this snazzy little stick by Benefit has me feeling like I could fall in love again with concealer.

If their new Boi-ing Hydrating Concealer ($22 for a 0.12-oz. stick) looks familiar to you, well, that’s probably because you might remember a similar product from back in the day called Fakeup. Boi-ing Hydrating is basically the same thing, but in different packaging and more shades (six, to be exact).

benefit boiing hydrating concealer
Two of the six shades available in the permanent line. That’s No. 4 on the left and No. 3 on the right.

From the Benefit website:

Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract (Formerly known as fakeup. Same shades, same great formula!)

*instrumental test on 10 panelists.

  • Sheer coverage
  • Lightweight formula
  • Natural finish
  • 100% said it hydrates skin**

**results observed in a consumer panel survey

It’s an ultra-creamy under-eye concealer stick with a concealer “core” surrounded by moisturizer, and it completely covers dark areas without creasing or emphasizing wrinkles experience lines. You swipe it directly underneath your eyes, pat with a finger or a brush, then find yourself screaming “WHAT MAGIC IS THIS?” because it really is makeup sorcery. When I wear Boi-ing Hydrating, I can’t even tell it’s there, and I that’s what I really love about it.

benefit boiing hydrating concealer
I’m wearing a mix of No. 3 and No. 4, although I could probably get away with No. 3 by itself if I were feeling extra lazy.

INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL, C12-15 ALKYL BENZOATE, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, CETEARYL ISONONANOATE, NYLON-12, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL,TOCOPHERYL ACETATE, BENZOIC ACID, ETHYLHEXYL MYRISTATE, ETHYLHEXYL STEARATE, HEXYLDECANOL, BUTYLENE GLYCOL, PYRUS MALUS (APPLE) FRUIT EXTRACT, BRASSICA CAMPESTRIS (RAPESEED) STEROLS, BHT, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)]. N° 07306/A

I forgo setting Boi-ing with a powder, by the way… I mean, you totally can, but I think it loses a little of its effortlessness when you pack it down with additional product. I’d rather just wear it on its own. Oh, and because I’m unnecessarily high-maintenance, I do a small swipe of No. 3 under each eye, then add a dot of No.4 to get my perfect shade. Then I blend with a finger, and I reapply every four hours or so.

I love this stuff so much that I wish there it came in a bigger stick for my face! Benefit, make that happen please!

❤️❤️❤️❤️❤️ 5 out of 5 hearts.

Your friendly neighborhood beauty addict,

Karen

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