Fresh Friday: New Line of Organic Baby and Body Products Coming Soon to Target


Toddlers really do say the darnedest things.

I asked Connor Claire what she thought about the new Hand Soap from Made Of, and instead of commenting on the foaminess of the bubbles or how soft her hands felt afterwards, she pointed at the bottle and said, “Mama, there’s a turtle! And she’s purple and smiling and wearing a necklace!”

Aw, babylove!

made of turtle final
Exhibit A: Turtle wearing jewelry

“Made Of” is a new line of organic baby, body and home care products coming this month to Target and Buy Buy Baby. They make shampoo and body wash, baby powder, diaper cream, nipple balm (oh, I remember those days), baby sunscreen, baby lotion, diapers, diaper rash cream, baby wipes (they also have a diaper subscription service), multi-surface cleanser, dish soap and hand soap, and everything’s reasonably priced between $4 and $13.

You’ll find them alongside Honest and Babyorganics and other brands with that familiar “natural” marketing — no dyes, fragrances, colors, GMOs, suflates, parabens, that kind of thing. And they seem more upfront than usual about the business of “clean” marketing. They’re completely transparent about where their ingredients comes from and where their products are manufactured, which is refreshing.

The line also has a bunch of well-known certifications, including Leaping Bunny and the Environmental Working Group, among others, and I dig that the ingredient lists on the labels show which ingredients are organic and which aren’t.

Made Of Ingredients
Literally a list

Connor and I have been testing a few things from the line, and the standouts have been the Foaming Hand Soap (rinses clean) and the Baby Shampoo (big bubbles).

I also like the Moisturizing Body Lotion, the main ingredient of which is aloe. It’s surprisingly hydrating for a thin, fairly runny lotion.

Everything is also unscented… And you know me — I like my body care to smell good, so I do wish that these had a little something-something scent-wise, but I understand the rationale.

Connor, of course, loves the animals represented on the packaging. #priorities

Look for the line on your next Target blackout run. If you don’t live near a Target or a Buy Buy Baby, though, they also sell samples of their products online for $2 a pop, so you can try before committing to an entire bottle (I wish more brands did this!).

Your friendly neighborhood beauty addict,




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